NFR's Top Toys for 2008 Holiday Season

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The National Retail Federation recently conducted a survey amongst holiday shoppers and got the scoop on what consumers say are the hottest toys to grab this Holiday season.

The TRANSFORMERS brand ranked 5th in the top 10 toys for boys catagory, just behind Video Games and the Ninentdo Wii console but beating out Star Wars and XBOX 360.

2008 Top Toys for Boys

1. Video Games
2. Nintendo Wii
3. LEGO
4. Cars (generic)
5. Transformers
6. Elmo
7. Star Wars
8. Hot Wheels
9. Remote Controlled Vehicles
10. Xbox 360


Another interesting report the survey had was that 77 percent of shoppers who participated had less than 10 percent of the their holiday shopping done. In a statement made by NFR President and CEO Tracy Mullen, she cited that “Americans may be hesitant to purchase expensive gifts this holiday season, but personal and practical gifts will resonate most with shoppers this year.” She also said that “Though many companies have already been featuring substantial sales and discounts, retailers may still have a few tricks up their sleeves to attract and entice holiday shoppers.”

Whoa nelly! With Walmart already featuring Transformers Deluxe class figures at $7.77 USD, and TARGET Stores following suit at $7.79 USD for the same class figures, the thought of getting better deals on Transformers figures may just bump Video Games out of that number one spot.

Stay tuned to Seibertron.com for all the latest news on Transformers Toys and Products.